Review Management for Kitchen and Bathroom Fitters

How a customer chooses a kitchen and bathroom company

A couple have saved for two years for a new kitchen. Before they set foot in a showroom they search "kitchen fitters near me" and read reviews for an evening. They are about to spend more than they spent on their car, so they want to see photos, dates and names. The firm with forty recent reviews that mention the fitter gets the showroom visit. The firm with six, however good the work, does not get a second look.

Where kitchen and bathroom fitters lose reviews

The job runs for weeks and the ask never has a date

A kitchen fit has a rip-out, first fix, units, worktops, tiling, and then a snagging list. There is no single afternoon when someone thinks to ask for a review, so it never happens.

Asking too early, before the snags are sorted

If the request goes out while the customer is still waiting on a replacement door or a plinth, the review you get is the one you did not want. The ask has to wait for the sign-off.

High-value installs with no public record

Every kitchen or bathroom you have fitted is a customer who spent thousands and lived with the result every day since. Almost none of them were asked. That is the most valuable review list in the building and it is sitting in the order files.

How the review system works for a kitchen and bathroom company

1Final sign-off recorded

The job is marked complete when the snagging list is cleared and the customer has signed off, not when the fitters leave site. That is the only trigger.

2The request goes out the next morning

The customer gets a short text with a direct link to your Google review page, written the way the person who sold them the kitchen would say it.

3One reminder, then it stops

If there is no review after a few days, one follow-up goes out. Two messages per customer, never more.

4Every review answered in your name

New reviews get a reply drafted for you that mentions the room and the fitter, so your listing reads like a showroom that stays in touch.

Timing

When the ask goes out

For a kitchen or bathroom the right moment is the morning after final sign-off. The customer has cooked a first meal or had a first bath in the new room and the fuss is over. Ask during the fit and they are living in dust. Ask a month later and the excitement has faded. The system holds the request until the job is marked signed off, however long the snagging takes, then sends it the next day. For supply-only kitchens, where the customer uses their own fitter, the ask goes out a few weeks after delivery and the wording is about the design and the showroom rather than the fitting.

Past customers

Reactivation

Your order files are a list of people who spent thousands with you and were, for the most part, delighted. We clean that list, remove anyone who has already reviewed you, and run a one-off campaign asking them for a review of the room they still use every day. Kitchen and bathroom customers respond well to this, because the result is something they are proud of and show to visitors. It is the quickest way for an established showroom to look as established on Google as it is in the town.

The rules

Within Google's policy and UK law

Every customer gets the same request, the one who had a straightforward bathroom and the one whose worktop was delayed. We do not ask how it went first and only send the happy ones to Google. That is review gating, it breaks Google policy and it is unlawful under the UK Digital Markets, Competition and Consumers Act 2024. No incentives, no free accessories for a review, and a hard limit of two messages per customer. A direct line to you sits next to the Google link for everyone, so a customer with a loose hinge tells you rather than everyone else.

How it works

1Book a call

Twenty minutes. We look at your Google listing and the kitchen and bathroom fitters ranking above you, and show you the gap.

2We connect it to how you work

Requests trigger from the way you already close a job. Your past customer list is cleaned for the reactivation run. You approve every message before it goes.

3We run it, you read the summary

Reviews come in, replies go out with your approval, and you get a short plain-English update every month.

Frequently asked questions

Our fits take three or four weeks. When does the customer get asked?

The morning after you record the final sign-off, however long the job took. The system does not count days from the start of the job, it waits for the snagging to be cleared and then sends.

We sell kitchens that other people fit. Does this still apply?

Yes. For supply-only sales the request goes out a few weeks after delivery and asks about the design, the showroom and the service rather than the fitting. The customer reviews what you did, not what their builder did.

What about customers who had a delay on a part?

They get the same request as everyone else, after the job is finished and signed off, with a direct line to you beside the Google link. A customer whose delay was handled well often writes the most convincing review you will get.

Can we show the reviews on our website and in the showroom?

Yes. Reviews can be pulled live from Google onto your site, and the best ones can be printed for the showroom. The point is that they come from Google first, where the people searching for you will see them.

We have two showrooms. Do we need two systems?

No. Each showroom has its own Google listing and its own link, and each customer is pointed at the showroom they bought from. You see both in one view.

Other sectors

All sectors Roofers Flooring and carpet shops Electricians Plumbers and heating engineers Garages and MOT centres Aesthetic clinics Window, door and conservatory companies Landscapers and garden companies Massage, physio and wellbeing studios

See what it would look like for your kitchen and bathroom company

Book a call and we will go through your listing and your nearest competitors together. If reviews are not your problem, we will say so.

Book a call

A Google review at the end of every kitchen and bathroom, after the snagging, not before